Various case studies showing the effect of Groupad on Small Business
There are 18,476 competing Mortgage Brokers in Australia.
Groupad ran a co-op campaign for the mortgage broker industry as an alternate solution to Google advertising.
The campaign pushed banner ads for the mortgage brokers in their local areas
A total of 55 mortgage brokers participated in the share campaign, each receiving a percentage of the traffic equal to their level of investment
The campaign results & metrics were astounding.
COST PER CLICK
80% cheaper than Google
$4.68 vs $23.99
COST PER CONVERSION
49% cheaper than Google
$57.54 vs $113.50
83 Created accounts
64 added credit cards
55 purchased shares
Total clicks over the course of the campaign
1 IN 12
Conversions from views. Thats an 8% success rate!
Enquiries made from the impressions
Average enquiries made per business involved
Average clicks per mortgage broker business
Average cost per conversion (vs. $113 with google)