Case Studies

Various case studies showing the effect of Groupad on Small Business

There are 18,476 competing Mortgage Brokers in Australia.

Groupad ran a co-op campaign for the mortgage broker industry as an alternate solution to Google advertising.

CAMPAIGN DETAILS

The campaign pushed banner ads for the mortgage brokers in their local areas

A total of 55 mortgage brokers participated in the share campaign, each receiving a percentage of the traffic equal to their level of investment

The campaign results & metrics were astounding.

Cost Comparison

Participation Metrics

COST PER CLICK

80% cheaper than Google

$4.68 vs $23.99

COST PER CONVERSION

49% cheaper than Google

$57.54 vs $113.50

Participation Metrics

205 Registered

83 Created accounts

64 added credit cards

55 purchased shares

20,043

Total clicks over the course of the campaign

1 IN 12

Conversions from views. Thats an 8% success rate!

534

Enquiries made from the impressions

10

Average enquiries made per business involved

364

Average clicks per mortgage broker business

$58

Average cost per conversion (vs. $113 with google)

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