If you are looking for some inspiration for your next small business advertising campaign, why not get some ideas from some of the best campaigns out there?
We’ve researched three of our favourites to share with you.
The Dollar Shave Club
This business started off small but has grown large after its funny YouTube video about shaving went viral (https://youtu.be/ZUG9qYTJMsI).
Rather than having the traditional advert of a man shaving in the mirror to inspiring music, the Dollar Shave Club honed in on its target market, developing a campaign to suit.
The low-budget video explains how the company sends razors to your front door for just a dollar a month, but the video is full of wit and filmed with style.
To date, it has had more than 26 million views on Facebook.
The Squatty Potty
The Squatty Potty (https://youtu.be/YbYWhdLO43Q) is another YouTube video that’s gone viral, bringing thousands of sales for this small business.
Crafted with humour, the advert uses someone dressed up as a unicorn who poops rainbow coloured ice cream to demonstrate the benefits of the Squatty Potty. Sounds kooky? It certainly is – but it’s had more than 36 million views, so it seems to be working!
Schaeffers Deck Sealant
Yet another low-cost ad from a small business that has seen huge success.
The brand is owned by a New Zealand business, which decided to take some humour from the way New Zealanders pronounce ‘deck’. (https://youtu.be/tbazGVrbN-g)
Based on this premise, they crafted a series of three ads where a man describes his ‘deck’ and how he improved it with the Schaeffers product.
It was a creative yet hilarious way to create an entertaining advert to remember.
All of these three advertisements have similarities. They were crafted by small businesses on low budgets, but have had a widespread impact on their audience. Why? Because they were cleverly scripted and used humour to tell their story well.
Why not inject some humour into your next small biz advertisement? If it works well for your business, it could have a big impact on your audience. Think about your target audience and what they might find funny to determine a starting point for brainstorming ideas.