When you think of marketing for small business, you know first-hand that you need to develop your brand’s presence into something unique and extraordinary, something that will instantly grab the audience’s attention… and maintain it too. To achieve this, you must tap into your own personal individuality, originality, imagination and uniqueness.
Creativity is the art of converting imagination into reality. It allows you to perceive the world in new ways, to find patterns and provide solutions. Creativity is two processes – thinking, and producing. How can we apply this to our marketing strategy? Let’s take a look at the top creative marketing ideas for small business.
1) Visually stunning graphics
The age-old saying ‘a picture is worth a thousand words’ should never be forgotten. Visually striking images and graphics are literal eye-candy for customers, and it’s the first thing they notice about your company. It’s great to have good content for your posts, but never allow content to go without visual stimuli. Infographics, custom graphics and templates are all highly effective ways to generate more engagement from your marketing campaign.
2) Video Messages
Video is an incredibly effective method to generate customer interaction and retain attention from your customers. Use informative videos, or videos that provide value and relevant to your brand niche. Video messages are also a great way to personalise your marketing campaign and show your audience who you are.
Be creative through content. When you want to be known as a master of your craft – produce an eBook and let the world know it. Let your creativity run wild and express this by sharing your knowledge and expertise with your relevant audience.
4) Email Newsletters
The short and sweet effective way to deliver your message to your customers, email newsletters that are visually appealing, concise and short give your audience the opportunity to get to the heart of what you need them to see. Make it creative, fun and entertaining – but most of all, make it your own and let your brand shine through.
There are so many options for creative marketing for small business, and so many alternative options to try. But one theme should always remain steadfast in your approach – using your creativity to make your brand stand out.
What will you try first?