Every business owner knows that in order to get customers you must market your business, but what if you’re operating on a shoestring and can’t afford expensive marketing campaigns? Effective marketing on a small budget is possible, but you need to carefully consider what you spend your money on and think outside the box.
With that in mind, here are 6 inexpensive marketing ideas for your small business.
If your business isn’t on social media, it should be. With 45% of the world’s population using some form of social media, you can’t afford not to embrace it. An inexpensive way to advertise your business on social media is to create content that will engage with potential customers; think posts and photos of new products, online contests and coupon codes.
Every business needs a website; even small ones. When people do a web search for your business, they should be able to find basic information such as your location, hours of business and contact details. You don’t have to spend a lot of money on having a website built for you; there are several free website builders available which will allow you to build the site yourself if you’re tech-savvy.
Even if you don’t have a company vehicle, you can still have magnets or window stickers custom-made relatively inexpensively showing your business logo and contact information.
If your business is located on a street where a lot of pedestrians walk past, put a sign on the pavement outside your business. If the sign announces a sale or shows photos of new stock, hopefully, this will entice people walking past to come inside.
Try to get interest from local media to cover your business by either sending out press releases or contacting local reporters. Although you will have to pay for advertising spots for promotions such as sales, if your business is unique or newsworthy, you might be able to get some free publicity.
Market to existing customers
This is a great way to improve your sales as you know these people have already bought from you; you just need to turn them into repeat customers. When someone buys from you, ask if they’d like to be included in your email list, then you can send them news stories, information about new products and special offers.