Small Business Marketing; Creativity Essentials

Small Business Marketing; Creativity Essentials

When you think of marketing for small business, you know first-hand that you need to develop your brand’s presence into something unique and extraordinary, something that will instantly grab the audience’s attention… and maintain it too. To achieve this, you must tap...
6 inexpensive marketing ideas for small businesses

6 inexpensive marketing ideas for small businesses

Every business owner knows that in order to get customers you must market your business, but what if you’re operating on a shoestring and can’t afford expensive marketing campaigns? Effective marketing on a small budget is possible, but you need to carefully consider...
Why local businesses should be gifting customers

Why local businesses should be gifting customers

For small businesses, establishing a loyal and local customer base can be the best way to ensure steady profits and gradually build your brand. So what is the best way of securing this kind of loyalty? Ultimately, the best way to build up an affinity with customers is...
Tips for marketing a niche business

Tips for marketing a niche business

The world of small business advertising can be tricky if you’re selling a niche product or service. Indeed, you’re likely hoping to appeal to a very small segment of the population and it can be difficult to know how to reach it. However, there are a number of...
Online advertising through social media for small business

Online advertising through social media for small business

If you own or work for a small business, it’s likely you’re highly focused on getting the word out about your new venture. However, when it comes to small business advertising, taking on the same advertising approach as bigger competitors can be...
Local business advertising: get out there!

Local business advertising: get out there!

Particularly if you’re a smaller business, some forms of advertising may be beyond the reach of your modest marketing budget, and they may also not always be the most appropriate way of connecting with your audience. Although the virtual world has plenty to...
How to boost your advertising success with content marketing

How to boost your advertising success with content marketing

Today’s online shoppers are bombarded with product and service advertising. That means your ads have stiff competition from businesses that offer similar products or services while your ideal customers or clients are increasingly numb to advertising messages. To...
What are the benefits of local advertising?

What are the benefits of local advertising?

In today’s digital world, we have become desensitised to some advertising methods. This means engaging an audience and getting them to pay attention to your advertisement can be a more complex process. Local business advertising can be an effective way to target...