Creative marketing tricks you probably haven’t tried yet

Creative marketing tricks you probably haven’t tried yet

Standing out from the crowd is certainly not a task for the faint-hearted within the marketing world, particularly for small businesses. As well as working with much smaller target demographics compared to big companies, a smaller budget can feel very limiting, and...
How to write effective copy for a small business

How to write effective copy for a small business

Well-written and engaging copy is an essential part of any effective small business advertising strategy. As well as demonstrating that you are a professional and well-run company, flawless copy can help build your brand. However, as even the most seasoned of...
4 Tips to Market Your Small Business Locally

4 Tips to Market Your Small Business Locally

There are many benefits to marketing your small business at the local level. Local business advertising: • Introduces your products/service to a loyal customer base • Elevates your company in the local community • Enables your company to become a household name,...
Advertise your business…for free!

Advertise your business…for free!

It seems almost too good to be true. Is it possible that you can gain valuable advertising space and quality exposure for free? And reap great rewards? Yes, you heard correctly, it is possible! How do I advertise my small business for free? We all know small business...
The best small business advertising campaigns of all time

The best small business advertising campaigns of all time

If you are looking for some inspiration for your next small business advertising campaign, why not get some ideas from some of the best campaigns out there? We’ve researched three of our favourites to share with you. The Dollar Shave Club This business started off...
Small Business Marketing; Creativity Essentials

Small Business Marketing; Creativity Essentials

When you think of marketing for small business, you know first-hand that you need to develop your brand’s presence into something unique and extraordinary, something that will instantly grab the audience’s attention… and maintain it too. To achieve this, you must tap...
6 inexpensive marketing ideas for small businesses

6 inexpensive marketing ideas for small businesses

Every business owner knows that in order to get customers you must market your business, but what if you’re operating on a shoestring and can’t afford expensive marketing campaigns? Effective marketing on a small budget is possible, but you need to carefully consider...
Why local businesses should be gifting customers

Why local businesses should be gifting customers

For small businesses, establishing a loyal and local customer base can be the best way to ensure steady profits and gradually build your brand. So what is the best way of securing this kind of loyalty? Ultimately, the best way to build up an affinity with customers is...
Tips for marketing a niche business

Tips for marketing a niche business

The world of small business advertising can be tricky if you’re selling a niche product or service. Indeed, you’re likely hoping to appeal to a very small segment of the population and it can be difficult to know how to reach it. However, there are a number of...