Tips for marketing a niche business

Tips for marketing a niche business

The world of small business advertising can be tricky if you’re selling a niche product or service. Indeed, you’re likely hoping to appeal to a very small segment of the population and it can be difficult to know how to reach it. However, there are a number of...
Online advertising through social media for small business

Online advertising through social media for small business

If you own or work for a small business, it’s likely you’re highly focused on getting the word out about your new venture. However, when it comes to small business advertising, taking on the same advertising approach as bigger competitors can be...
Local business advertising: get out there!

Local business advertising: get out there!

Particularly if you’re a smaller business, some forms of advertising may be beyond the reach of your modest marketing budget, and they may also not always be the most appropriate way of connecting with your audience. Although the virtual world has plenty to...
How to boost your advertising success with content marketing

How to boost your advertising success with content marketing

Today’s online shoppers are bombarded with product and service advertising. That means your ads have stiff competition from businesses that offer similar products or services while your ideal customers or clients are increasingly numb to advertising messages. To...